Niacinamide
Niacinamide
A form of vitamin B3 listed in serums, toners, and moisturizers.
More about Niacinamide ↗K-beauty, read closely — ingredients, textures, and the choices between them.
Anua
Anua Niacinamide 10 TXA 4 Serum (30 mL): 10% niacinamide and 4% tranexamic acid with ceramides and hyaluronic acid. The brand describes a watery, lightweight, non-greasy texture.
| Product type | Serum |
|---|---|
| Size | 30 mL |
| Selected ingredients | Niacinamide · 10% · Tranexamic Acid · 4% · Arbutin · 2% · Panthenol · Ceramide NP |
| Product information | US |
Consider it for: A targeted serum option with niacinamide and tranexamic acid for the pre-moisturizer step.
Based on brand information and published sources, not a hands-on review.
01 / TEXTURE
The brand describes a watery, lightweight, non-greasy texture.

02 / INGREDIENTS
These are selected ingredients to look at first when getting to know this product. They are not the complete ingredient list, and an ingredient name alone cannot predict how a finished formula will work for you.
| Ingredient | Common role or formula detail |
|---|---|
| Niacinamide · 10% | Officially stated concentration. |
| Tranexamic Acid · 4% | Officially stated concentration. |
| Arbutin · 2% | Official page states arbutin at 2%; its ingredient list names both Arbutin and Alpha-Arbutin, without separating their amounts. |
| Panthenol · Ceramide NP | Skin-conditioning/barrier-supporting ingredients listed; amount not stated. |
| Sodium Hyaluronate · Hydrolyzed Hyaluronic Acid · other hyaluronic-acid forms | Humectant ingredients listed; individual amounts not stated. |
02A / FULL INGREDIENT LIST
The ingredient list below comes from the linked source (US), checked 2026-10-24. Formula and packaging can change, so compare it with the label on the exact item you receive.
Water, Glycerin, Niacinamide, Tranexamic Acid, Butylene Glycol, Diethoxyethyl Succinate, 1,2-Hexanediol, Arbutin, Sodium Hyaluronate, Alpha-Arbutin, Coccinia Indica Fruit Extract, Eclipta Prostrata Extract, Macadamia Integrifolia Seed Oil, Olea Europaea (Olive) Fruit Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Theobroma Cacao (Cocoa) Extract, Hydrolyzed Hyaluronic Acid, Chamaecyparis Obtusa Leaf Extract, Prunus Persica (Peach) Flower Extract, Camellia Sinensis Seed Oil, Yeast Ferment Extract, Centella Asiatica Extract, Artemisia Princeps Leaf Extract, Candida Bombicola/Glucose/Methyl Rapeseedate Ferment, Hyaluronic Acid, Pentylene Glycol, Betaine Salicylate, Sucrose Palmitate, Hydrogenated Lecithin, Gellan Gum, Sodium Phytate, Cellulose, Caprylic/Capric Triglyceride, Panthenol, Cyanocobalamin, Polyglutamic Acid, 3-O-Ethyl Ascorbic Acid, Ceramide NP, Dextrin, Asiaticoside, Madecassic Acid, Asiatic Acid, Dimethylsilanol Hyaluronate, Hydrolyzed Sodium Hyaluronate, Potassium Hyaluronate, Hydroxypropyltrimonium Hyaluronate, Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate Dimethylsilanol, Sodium Acetylated Hyaluronate, Xanthan Gum
Official ingredient list ↗Ingredient research provides context. The studies below did not test this product.
Niacinamide
A form of vitamin B3 listed in serums, toners, and moisturizers.
More about Niacinamide ↗Hyaluronic Acid / Sodium Hyaluronate
A water-binding ingredient used in moisturizers; sodium hyaluronate is a related salt form.
More about Hyaluronic acid ↗Ceramide NP and other ceramides
Ceramides are lipids found in the skin’s outer barrier layer, and some moisturizers include one or more ceramides.
More about Ceramides ↗In 50 women aged 40–60, a moisturizer with 5% niacinamide improved several visible signs of aging over 12 weeks compared with its base. The authors were affiliated with P&G.
Bissett et al., 2004 · controlled facial study ↗This was one formula and a specific study population. It does not establish the same effect for every niacinamide product or show that a higher percentage is better.
A four-week trial on the legs of 36 older adults found higher hydration with a low-molecular-weight HA lotion than a high-molecular-weight lotion or the base. Water loss and symptom scores did not differ significantly.
Muhammad et al., 2024 · randomized trial ↗A leg study in older adults cannot establish facial results for products with different formulas or use sites. Molecular weight, concentration and the whole formula matter.
A 28-day trial in adults with moderate eczema studied a ceramide-rich cream and cleanser together. Hydration and water-loss measures improved; eczema severity did not differ between groups. The study had manufacturer involvement.
Spada et al., 2021 · randomized regimen study ↗This tests a complete two-product regimen, not isolated ceramide NP. It does not prove that any ceramide cream treats eczema.
03 / YOUR ROUTINE
Apply a few drops to affected areas and gently pat in. Use it morning and evening, before moisturizer. Apply SPF 30+ during the day.
Official directions checked 2026-10-24 ↗Apply to specific areas per the label. Use SPF 30+ during the day.
TWO US FORMULAS / TWO STARTING POINTS
Start with the concern you want to address. Anua positions the azelaic serum for visible redness and blemish care, and the niacinamide/TXA serum for dark spots and uneven-looking tone. Those purposes overlap; they do not establish which product will work better for you.
Swipe across the table to read both products. With a keyboard, focus the table and use the arrow keys.
| What changes | Azelaic Acid 10 Hyaluron Redness Soothing Serum → | Niacinamide 10 TXA 4 Serum → |
|---|---|---|
| Disclosed actives | 10% azelaic acid | 10% niacinamide · 4% tranexamic acid · 2% arbutin |
| Brand's stated focus | The look of redness and blemish-related marks | The look of dark spots, dullness and uneven tone |
| Official starting directions | Begin with 1–2 drops, 1–2 times a week. Increase gradually, up to twice daily, as directed. | A few drops on the areas you want to address, morning and night. |
| Routine position | Between toner and moisturizer; SPF 30+ in daytime | Before moisturizer; SPF 30+ in daytime |
| Source | Anua US azelaic serum · ingredients and directions ↗ | Anua US niacinamide/TXA serum · ingredients and directions ↗ |
The azelaic serum also lists niacinamide and betaine salicylate. Anua does not state their percentages on that product page, so the two bottles are not simply “azelaic acid versus niacinamide.”
The linked pages do not report a direct comparison of these two formulas. The percentages are label information, not a potency score or a reason to combine the products. Follow the directions on the version you buy.
Open these two serums in the ingredient comparison →Anua states 10% niacinamide, 4% tranexamic acid and 2% arbutin. The ingredient list names both Arbutin and Alpha-Arbutin, but does not divide the stated amount between them. The 2% figure cannot be relabeled as 2% alpha-arbutin.
Apply a few drops to areas of concern before moisturizer, morning and evening. The daytime directions call for SPF 30 or higher.
| Ingredient | Published amount |
|---|---|
| Niacinamide | 10% |
| Tranexamic Acid | 4% |
| Arbutin | 2%; amounts of Arbutin and Alpha-Arbutin are not separately stated. |
The official description says 2% arbutin. Arbutin and Alpha-Arbutin both appear in the ingredient list, without separate percentages. The published figure therefore does not establish 2% alpha-arbutin.
Official product information ↗04 / THE NEXT STEP
Check the size, full ingredient list, price, stock and delivery to your address on the seller’s page.
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Explore the productSources checked: 2026-10-17 · Product-page details checked 2026-10-24
Product details follow the linked global / US sources. Check the label sold in your country for ingredients and directions.
Our research and advertising policyYOUR NEXT STEP
Anua · Niacinamide 10 TXA 4 Serum for Brightening and Dark Spots · 30 mL
US / global product information
Keep this product selected while you compare another option. Read the listed differences before checking the seller’s current terms.
Compare this product →Return to its directions, or keep your own notes about the amount, other products used and what you notice.
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Your notes and saved routine stay in this browser. They are private records, not public reviews or a test of a product’s effects.
Calculations use complete ingredient lists for the stated market and product version. Listed names do not establish concentrations, equivalent effects or allergy suitability.
Explore products in the same use group with overlapping ingredient lists, then compare their texture, directions and ingredient differences.
Candidates share the page’s language, market context and use group and have a complete ingredient list available. Names are normalized for spacing and reviewed synonyms; duplicate names count once.
The default order divides shared names by all distinct names across both lists: 10 shared names out of 20 distinct names gives 10 ÷ 20. You can instead order by the number of shared names. Up to five candidates are shown.
Ingredient overlap does not establish equivalent effects or a cheaper substitute. Concentrations, ingredient order, finished-product tests and feel are not part of this calculation. Missing lists are not treated as missing ingredients.
Anua
29 shared · 22 only in this product · 16 only in candidate
67 distinct names across both lists
Candidate ingredient source ↗ · 2026-10-23
haruharu wonder
19 shared · 32 only in this product · 21 only in candidate
72 distinct names across both lists
Candidate ingredient source ↗ · 2026-10-23
EQQUALBERRY
22 shared · 29 only in this product · 37 only in candidate
88 distinct names across both lists
Candidate ingredient source ↗ · 2026-10-22
Anua
16 shared · 35 only in this product · 18 only in candidate
69 distinct names across both lists
Candidate ingredient source ↗ · 2026-10-23
SKIN1004
17 shared · 34 only in this product · 26 only in candidate
77 distinct names across both lists
Candidate ingredient source ↗ · 2026-10-31
The products below share listed ingredient names. This does not establish equal concentrations or effects.
Water, Glycerin, Niacinamide, Tranexamic Acid, Butylene Glycol, Diethoxyethyl Succinate, 1,2-Hexanediol, Arbutin, Sodium Hyaluronate, Alpha-Arbutin, Coccinia Indica Fruit Extract, Eclipta Prostrata Extract, Macadamia Integrifolia Seed Oil, Olea Europaea (Olive) Fruit Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Theobroma Cacao (Cocoa) Extract, Hydrolyzed Hyaluronic Acid, Chamaecyparis Obtusa Leaf Extract, Prunus Persica (Peach) Flower Extract, Camellia Sinensis Seed Oil, Yeast Ferment Extract, Centella Asiatica Extract, Artemisia Princeps Leaf Extract, Candida Bombicola/Glucose/Methyl Rapeseedate Ferment, Hyaluronic Acid, Pentylene Glycol, Betaine Salicylate, Sucrose Palmitate, Hydrogenated Lecithin, Gellan Gum, Sodium Phytate, Cellulose, Caprylic/Capric Triglyceride, Panthenol, Cyanocobalamin, Polyglutamic Acid, 3-O-Ethyl Ascorbic Acid, Ceramide NP, Dextrin, Asiaticoside, Madecassic Acid, Asiatic Acid, Dimethylsilanol Hyaluronate, Hydrolyzed Sodium Hyaluronate, Potassium Hyaluronate, Hydroxypropyltrimonium Hyaluronate, Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate Dimethylsilanol, Sodium Acetylated Hyaluronate, Xanthan Gum
Ingredient source ↗ · 2026-10-24 · US
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