A 30mL brightening serum with 4% niacinamide and 40% acerola fruit water. The listed vitamin C derivative, 3-O-Ethyl Ascorbic Acid, is 10ppm; the fruit-water percentage is not a 40% vitamin C concentration.
Consider it for: You want a niacinamide-centered serum for uneven-looking tone and want to compare the actual disclosed amounts, rather than choose by the word vitamin alone.
Based on brand information and published sources, not a hands-on review.
01 / TEXTURE
What the product photo shows
Brand description
A golden-yellow serum in a dropper bottle. The brand’s staged swatch shows its color and spread. Color does not establish vitamin C concentration, and this photograph is not a viscosity measurement.
Brand-staged swatch: golden serum arranged on a white surface · Brand photo ↗
03 / YOUR ROUTINE
Product directions and use checks
Official directions
After cleansing, apply evenly over the face and pat gently until absorbed, then finish with cream. The official page allows morning and evening use. Use sunscreen during the day.
Avoid contact with eyes and broken skin, and stop use if irritation develops. Keep away from direct light. The official before-and-after illustrations are marked as unrelated to the clinical results.
No. The 40% claim refers to acerola fruit water, a fruit-derived ingredient. The formula separately lists niacinamide at 4% and 3-O-Ethyl Ascorbic Acid at 10ppm, equivalent to 0.001%. These quantities describe different ingredients and cannot be substituted for one another.
What do the four-week results measure?
The official page reports separate changes in dark-spot appearance and surface melanin uniformity. They are different endpoints: a uniformity percentage is not a percentage of dark spots removed. The brand also reports a tone result without a clearly attached measurement time, so it is not included as another four-week result here.
Selected ingredients · linked English product listing
Ingredient
Role or purpose
Formula detail
Niacinamide
Tone-focused vitamin B3 ingredient
4% disclosed
Acerola fruit water
Fruit-derived water ingredient
40% · not 40% vitamin C
3-O-Ethyl Ascorbic Acid
Vitamin C derivative
10ppm = 0.001%
Arbutin · tranexamic acid
Additional tone-focused ingredients
Individual concentrations not disclosed
Official ingredient list ↗. Ingredient roles explain the formula. Product-specific measurements appear below.
BRAND-REPORTED EVIDENCE
What the official results actually measured
EQQUALBERRY official product information
Outcome
Reported result
Timing / context
Dark-spot appearance
−3.12%
4 weeks
Surface melanin uniformity
+19.11%
4 weeks
Brand-reported Intertek Testing Services Korea Ltd. study CRS-24-S0086-0334-E; study window August 7–November 21, 2024. The page does not disclose sample size, comparator or measurement method. Displayed before-and-after illustrations are expressly unrelated to these clinical results.
The listed vitamin C ingredient is 3-O-Ethyl Ascorbic Acid, a derivative. Do not compare its 10ppm amount as if it were a high-percentage L-ascorbic acid serum.
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Products with overlapping ingredient lists
Calculations use complete ingredient lists for the stated market and product version. Listed names do not establish concentrations, equivalent effects or allergy suitability.
Explore products in the same use group with overlapping ingredient lists, then compare their texture, directions and ingredient differences.
How are candidates selected?
Candidates share the page’s language, market context and use group and have a complete ingredient list available. Names are normalized for spacing and reviewed synonyms; duplicate names count once.
The default order divides shared names by all distinct names across both lists: 10 shared names out of 20 distinct names gives 10 ÷ 20. You can instead order by the number of shared names. Up to five candidates are shown.
Ingredient overlap does not establish equivalent effects or a cheaper substitute. Concentrations, ingredient order, finished-product tests and feel are not part of this calculation. Missing lists are not treated as missing ingredients.