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Anua

Anua Rice Enzyme Brightening Cleansing Powder

The brand directs users to mix a small amount of this 40 g Anua powder with water, massage it over damp skin, and rinse thoroughly with lukewarm water.

Official product source ↗

40 g / 1.41 ozBrand information

Product information at a glance

Anua Rice Enzyme Brightening Cleansing Powder
Product typeCleansing powder
Size40 g / 1.41 oz
Selected ingredientsCeramide NP · Alpha-Arbutin
Product informationUS

Based on brand information and published sources, not a hands-on review.

01 / TEXTURE

Powder cleanser format and use

Brand description

The official page presents this as a powder cleanser used with water.

02 / INGREDIENTS

Ingredient information for this version

This page does not reproduce a complete ingredient list for this version. Check the linked official ingredient panel and the exact product or shade on your package; a formula comparison is unavailable here.

Selected ingredients and common cosmetic roles
IngredientCommon role or formula detail
Ceramide NPA skin-barrier lipid.
Alpha-ArbutinA skin-conditioning ingredient used in tone-focused formulas.
Official ingredient information ↗
Ingredients on the linked official product page ↗

Ingredient roles and research ↗

03 / YOUR ROUTINE

Official directions and routine order

Official directions

For cleansing, mix ½ tablespoon of powder with water in wet palms, lather, massage gently and rinse. For mask use, the US page gives different massage/leave-on times; follow the current package instructions.

Official directions checked 2026-10-24 ↗

Check the exact product label, shade or variant where relevant, and the current seller terms before buying.

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How to use the powder as a cleanser or mask

For cleansing, Anua specifies ½ tablespoon of powder in wet palms: add water, work into foam, gently massage the face and rinse. Its detailed mask recipe uses 1 tablespoon of powder with 1–1½ tablespoons of water.

The mask instructions differ within the US page: the short directions say to leave it on for 5–10 minutes; the detailed steps say to massage for 3–5 minutes and rinse. They do not clarify whether these are alternatives or part of one sequence. Follow the current package instructions for mask use.

The brand reports a 20.27% improvement in skin texture and 98.1% cleansing of impurities after one use. The product text does not give the participant count, measurement method or definition of impurities, so these are brand-reported figures rather than a guaranteed removal rate.

Cleanser and mask directions on the US listing
UsePowder + waterFinish
Cleanser½ tbsp powder + water in wet palmsLather · massage gently · rinse
Mask1 tbsp powder + 1–1½ tbsp waterTiming differs between the short and detailed directions; follow package
Official product reference ↗

Questions about this product

How much powder should I use as a cleanser?

Anua specifies ½ tablespoon in wet palms. Add water to make foam, gently massage the face and rinse.

Official product information ↗
Why do the mask directions show two different times?

The US page says 5–10 minutes left on in its short directions and 3–5 minutes of massage in its detailed steps. It does not explain the difference, so use the current package instructions for mask timing.

Official product information ↗

04 / THE NEXT STEP

Where to buy and which product details to check

Check the size, full ingredient list, price, stock and delivery to your address on the seller’s page.

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Sources & product information

Sources checked: 2026-10-14 · Product-page details checked 2026-10-24

Product details follow the linked global / US sources. Check the label sold in your country for ingredients and directions.

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YOUR NEXT STEP

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Anua Rice Enzyme Brightening Cleansing Powder · 40 g / 1.41 oz
US / global product information

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